Proven Success and Market Leadership
Walk down any busy Aussie high street and you’ll spot our signature purple cups—proof that bubble‑tea culture is part of everyday life. With 165+ T‑Breweries nationwide, we pour millions of drinks annually and generate substantial retail sales. This extensive reach and activity give new franchise partners the confidence that Chatime is a proven, scalable business.
Add to that a 5‑star FRANdata rating (2024) and multiple QSR Media awards, and you’ve got a franchise network that’s both loved by customers and respected by industry insiders. If you’re thinking of becoming a small‑business owner, you might as well hitch your wagon to the biggest and brightest star in the beverage sky.
The Chatime Brand Voice
- Playful Puns, Serious Support – Yes, we sprinkle tea jokes everywhere, but our operations manual runs deep and our support teams never ghost you.
- Innovation First – From self‑order kiosks to Australia’s top‑rated Loyal-Tea® app, we live and breathe tech that drives foot‑traffic and loyalty.
- Community at Heart – “Cups of Joy” is more than a slogan; it’s our promise to franchisees and guests alike. Through local school sponsorships and national charity drives, stores become genuine community hubs.
The Bubble-Tea Boom: Market Data to Steep On
- Australia’s bubble-tea market is forecast to grow at 14 % CAGR through 2028 (IBISWorld).
- Gen Z and Millennials account for 72 % of Loyal-Tea® members, driving repeat visits through app-based rewards.
- Take-Out Truth: Limited cooking equipment, zero fryers and a streamlined menu deliver lower overheads than coffee shops, without skimping on flavour or Instagram appeal.
💜 What Your Investment Covers
Investing in a Chatime franchise means gaining a comprehensive, ready-to-trade business designed for success from day one. While initial investment costs can vary depending on location and store size, a typical Chatime franchise investment covers essential components to get your business thriving. Here’s a breakdown of what’s generally included:
✨ 1 | A Fully Refreshed Store Fit-Out
Each T-Brewery is designed for today’s market, featuring LED-lit signage for maximum street presence, bright on-brand interiors perfect for social media, and open-counter designs for optimal customer experience and speed. Our expert team handles design, installation, and council approvals, allowing you to focus on business setup.
⚡ 2 | Industry-Leading Equipment, Pre-Installed
Every store is professionally fitted with high-efficiency brewers, cup sealing machines, and modern POS systems integrated with our Loyal-Tea® app. All equipment is installed, tested, and ready for operation upon handover.
🎓 3 | Expert Training & Ongoing Business Support
Franchisees complete a comprehensive three-week training program covering beverage operations, staff recruitment and leadership, cost control, inventory, financial management, and local marketing activation. This training combines virtual classrooms with hands-on experience in a T-Brewery. Post-opening, Chatime’s experienced operations and marketing teams provide ongoing support to monitor performance, optimize processes, and facilitate store growth.
📜 4 | Franchise Fee & Legals Included
The essential components for officially joining Australia’s largest bubble tea family are bundled, including the franchise fee, legal documentation, and full onboarding aligned with the Franchising Code of Conduct. This ensures a clear path to ownership with no hidden extras or surprise invoices.
📣 5 | Launch Marketing Support to Drive Early Sales
To ensure a strong start, Chatime provides digital advertising to reach nearby customers and a local area marketing platform for tailoring offers to target customers. Promotional activities may vary, but the goal is always to help you build a loyal customer base quickly.
☕ Why It Matters
Every component of your investment—from the store fit-out and training to systems and marketing—is designed to maximise your success, shorten your break-even time, and provide the tools for scaling your business if you choose. With a Chatime franchise, you are stepping into a proven system, not starting from scratch.
📚 The Chatime Support Stack: Built for Your Success
You’re not just opening a store—you’re stepping into a full ecosystem designed to help you launch strong, operate smarter, and grow faster. Here’s how Chatime keeps you brewing confidently every step of the way.
📍 Site Selection & Lease Support Our property experts help secure high-traffic locations with prime visibility, premium results.
📢 National & Local Marketing Muscle From influencer campaigns to geo-targeted ads, our marketing team helps reach our target audiences to drive customers to your stores.
🚚 Streamlined Supply Chain Enjoy predictable margins with centralised warehousing and national delivery networks—so you never run low on customer favourites.
🤝 Ongoing Operational Coaching Our operations team is here to coach, review, and optimise—helping you fine-tune performance and grow profitability.
📱 Tech That Makes Life Sweeter POS systems, mobile ordering, and Australia’s top-rated Loyal-Tea® app give you the data and tools to grow smarter and faster.
🌟 Real Growth, Real Success: A Chatime Franchisee Story
When you join Chatime, you're stepping into a network where growth isn't just possible—it’s expected. Discover how one franchisee turned a single store into a thriving business across Western Australia.
“Chatime’s structured model meant I could learn fast and scale faster. Seven years on, I manage multiple WA stores and employ over 60 staff—and I still see untapped growth.”
Soon Khoo
Chatime Franchisee, Western Australia
Soon Khoo started with a single regional Chatime store in a shopping centre. His journey demonstrates the robust support system Chatime offers, from initial setup to multi-location expansion.
Thanks to strong brand demand, dedicated operational support, and strategic site selection guidance, Soon successfully expanded to multiple locations across Perth within just a few years.
Today, Soon continues to invest back into his teams and local community sponsorships, embodying the community-at-heart value of the Chatime brand. His remarkable story truly showcases what’s possible when drive meets opportunity within the Chatime family.
🎯 Your Future Starts Here!
With over 165 locations across Australia and a brand loved by millions, Chatime isn’t just growing, it’s thriving. Seize your chance to join this success story.
🚀 Claim Your Saving – Apply Now!*Saving is based on average initial start-up costs across the Chatime network and may vary by location. Specific store costs will be disclosed during the application process.
